SEO experts around the world, including SEO Malaysia, compete on ensuring their sites appear at the top pages of search engine. In boosting your site’s SEO, you need to understand about E-A-T: Expertise, Authority, and Trustworthiness. What are they, and how are they useful for SEO purpose?
E-A-T is used by Google to measure how much should it trust a brand or website. As Google would want to provide the best sites on its search engine result, it would want to only promote trusted websites. So let’s get more detail on each one of them.
You are considered as an expert if you have a deep knowledge about your field of services or products. You should be able to demonstrate your expertise in your field so that it matches or even better, exceeds your competitors.
Although it might have similar meaning with expertise, authority means that your brand or website has the authority to give people the answer they are looking for. People are not only looking for sites with expertise to explain what they are looking for, but they would want the best site to go to among other sites.
Google measures the trustworthiness by measuring the amount of trust (back links) from other domains to your domain. The higher the amount and the quality of other domains that link your domain from their domains, Google would see your site as more trustworthy. Google is still learning on how to best measure the level of trustworthiness, therefore the algorithm behind is still changing. SEO experts should be aware of the latest update from Google regarding the logic changes.
SEO Malaysia keeps improving the E-A-T of their clients’ site through various methods. Keep in mind that the goal of improving the E-A-T is not simply to be promoted by Google, but to improve the trust from your target audience, so that you sales and revenue can be increased.